Ten characters. Five realms. One audience.
The Archetypes Alive wheel holds ten archetypes in five complementary pairs — Order, Relationship, Creativity, Change and Action. At the centre sits the Witness: not an archetype, but the aware ego watching which character is on stage. Every archetype carries a gift when used consciously, and a shadow when overplayed or underplayed.
The Sovereign and The Strategist
How a life or an organisation holds together — the settled decision at the centre, and the structure that carries it.
Brings Order through Vision and Purpose, setting the direction for a life or organisation and being comfortable at the centre of things.
Read the profile →Brings Order through Structure and Mastery, often working 'back stage' to analyse the details, plan precisely and then build the road ahead.
Read the profile →The Nurturer and The Lover
How we meet one another — the care that grows people, and the desire that draws them together.
The Dreamer and The Storyteller
Where the new comes from — the imagination that reaches into the unknown, and the narrative that brings it back.
Accesses Creativity through Imagination and Inspiration, comfortable with the unknown and the irrational.
Read the profile →Synthesises different threads and weaves them into a coherent narrative that can be communicated to others.
Read the profile →The Renegade and The Transformer
How the old gives way — the flash of disruption, and the slower mystery of endings and rebirths.
Enables Change through invention and disruption, becoming a lightning rod for the future to emerge almost intact.
Read the profile →Brings the slow Shamanic approach of regeneration and mystery, enabling necessary deaths and rebirths from old to new story.
Read the profile →The Warrior and The Explorer
How things get done — the clean fight for a clear goal, and the quest that widens the horizon.
Moves into Action assertively, challenging others and the status quo, vigorously defending territory in pursuit of a clear goal.
Read the profile →On a quest for adventure and truth, climbing mountains because 'it is there' and seeking philosophical gold within.
Read the profile →The aware ego — the audience that can observe which archetypes are active without being consumed by them. Developing the Witness is what allows a person to consciously choose how they show up, rather than being run by habitual patterns.
Meet your own cast.
Map your archetypal profile to see which characters lead in your life — or go deeper with the online immersion series, spending a season with each archetype in turn.